Mark Anthony Brands
Capturing a unique brand
Location
Chicago, Illinois
SQ FT
14,800
Designer
Eastlake Studio
General Contractor
Turner Construction
Image Credit: Steve Hall © Hedrich Blessing
What’s the best way to reflect a unique identity in a space? For Mark Anthony Brands it meant leveraging their most popular line, Mike’s Hard Lemonade. Step one was putting the iconic logo on one of the feature walls. Using double-paned glass gave them just enough space to fill the cavity with more than a thousand faux lemons. A high-impact moment in a one-of-a-kind space.
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Project Includes:
Behind the scenes, Mark Anthony Brands was able to benefit from DIRTT’s design integration early on to ensure the space would look exactly as they had imagined. Lean construction practices allowed them to bring the space to life quickly. And leveraging DIRTT modular construction system means that Mark Anthony Brands can stay agile. With comprehensive componentry and a universal interface, they can modify the space to suit their needs without having to tear it down and start from scratch.
Image credit: Steve Hall © Hedrich Blessing
01
PLAN
Discover how DIRTT can bring the most value to your project.
02
TRANSLATE
Your design is translated into DIRTT components. You’re empowered with real-time feedback to make faster decisions.
03
MANUFACTURE
With software connecting directly to DIRTT factories, every element of your DIRTT space is precision manufactured within 21 days.
04
INSTALL
DIRTT components are rapidly installed on a clean job site with less waste.
05
ADAPT
Your agile DIRTT space is built to evolve with you. DIRTT components embrace change for a future-friendly space.
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