How to Attract Students with Health, Safety, and Wellness strategies
Fitwel’s Zachary Flora on design elements to make desirable education facilities.
It’s no surprise that real estate owners in every market are looking to redefine how they do business. The education space is no exception. From construction challenges due to supply chain scarcity and skilled labor shortage, to changing student expectations, to the shifting public perception of post-secondary, it’s more challenging than ever to maintain budgets and secure enrolment.
The fact that in the wake of COVID-19 students have started to question the value of a bricks-and-mortar campus isn’t lost on Fitwel's Zachary Flora. As the executive vice president of growth at an organization that has become a huge force in healthy building certification, he’s seen huge level of change in the last few years.
“People are really thinking about how they're investing in their education,” he says. “What's important to them. That they're getting the most out of their education. And part of that is: does the campus work to my benefit? Do the places that I'm learning and studying work for the things that I'm trying to get out of this four-year, two-year degree?"
His recommendation? In order to appeal to an ever-more-savvy student population, look at the ways buildings impact the health of those who use them.
“We've seen time and time again that millennials or Gen Z are willing to trade other aspects and benefits of their of their work life for the environment of where they're spending their time.”
We've seen time and time again that millennials or Gen Z are willing to trade other aspects and benefits of their of their work life for the environment of where they're spending their time
The impact of COVID
When education went remote in the spring of 2020, it forced innovation. Everyone had to figure out how to duct tape their life together through a series of remote experiences. Education was the same. But while students were protecting their physical health, their mental health began to suffer.
“I think it was incredibly telling that during COVID there was a lot of breakdown of social connections and we were socially isolating each other. And then afterwards, you saw that spike of mental health issues and social health issues, particularly among that age group,” says Flora.
All this to say, there’s an appetite for communal experiences, group learning, and togetherness. But with ever-rising tuition, and a more seamless experience for remote learning, the draw to come back to campus needs to be stronger if it’s going to be meaningful. Like workplace environments, schools can’t just be places that students check in, put their heads down, and check out. The space has to resonate aesthetically. It has to provide support. It has to deliver a healthy environment for them to learn.
“It's of great value to the universities and the campuses and the students who are prospects because, they're looking at these spaces like, well, these are beautiful spaces. I want to be studying here. I want to be working in a space that provides me an environment that will have a positive impact on me,” says Flora.
The sound of school
“Controlling for acoustics tends to be one that we see a lot of companies pursuing because they know it's something that the students are looking for – that the parents of students are looking for,” says Flora. “They continue to try to make sure they deliver on aspects of the built environment that students and parents value and are prioritizing.”
The reason is simple. Acoustic distractions impede productivity. And after those COVID years working at home in hermetically sealed comfort, returning to communal spaces is a bit of an adjustment.
Unfortunately, solving acoustic challenges isn’t always easy. A wealth of considerations have to be made to have any impact. It’s not just about the wall and insulation restricting the movement of sound. It’s the floor, the ceiling, the spaces above and below, and the materials they are made of. A holistic approach to acoustics that is tailored to the space is key according to Flora.
“There's a lot of ways to limit noise,” he says. “And one thing about Fitwel that's really incredible is that we don't have a one-size-fits all approach. So, if you're an existing building or if you’re a new building, there might be various ways to implement solutions to reach the same outcome.”
From increased insulation, to perimeter enhancements, to non-reflective flooring surfaces, there are different approaches that can deliver the required result.
Choosing the right materials
While material selection is an important acoustic consideration, it also has wide ranging health impacts across any space. What you choose to build your space with will impact indoor air quality and the wellness of those breathing in the space.
“We tell people the time, if you walk into a room and you can smell the carpet, that's an irritant, a toxic fume,” says Flora. “Even the new car smell everyone loves is not necessarily healthy for you.”
“You’d be surprised how much artwork in academic buildings or office buildings is made of formaldehyde. And it's like, well, I wouldn't want that anywhere else, why do I want in this academic space or in this lobby?”
Knowing that a wide array of volatile organic compounds (VOCs) are used in finishes means you can avoid them. Looking for finishes that don't off gas helps improve indoor air quality, which has a direct effect on users. Not just in reduced allergic responses, or eye and nose irritation, but in the way they work. According to a study by Harvard, air quality has a direct correlation to improved cognition.
“We're able to go out and show that when you have conference rooms or work areas with improved indoor air quality, maybe that's due to materials or better ventilation, you're able to show a higher level of productivity,” says Flora.
Using biobased materials, sourcing elements with high recycled content and low particulate matter all contribute to healthier air. And in a world where air-quality has become water cooler conversation it all adds up.
A much smarter and more engaged consumer base has led to saying, ‘well, we need to think about the materials that go into a building in a much bigger way.’ It’s something that new construction is knocking out the park. And existing buildings, which are a huge stock, they're really thinking about this as like long-term innovation. How do I go through a building and make sure that as we're doing renovations, we're updating materials that will positively impact people.
Bringing the outside in
Studies have also shown that incorporating elements of nature into a space have a positive effect on the work people do and more importantly their mental health. Views to the outside and as a result increased daylighting aren’t just benefits for a workplace environment.
“We know that when you give students places to study where they can have access to natural daylight that's going to make them more productive,” says Flora. “That's going to help them with their decision making. Help them think more critically and solve problems.”
Taking that a step further, incorporating elements of biophilic design can create spaces that elevate mood and reduce stress levels. “If you have a large living wall those things go a long way,” he says. “Because I'm looking up from my computer and I see that plant, it does help you reset mentally and reduce stress levels.”
“Designing those spaces with these same concepts is really important for making the building feel cohesive. It's not just this one corner where we've done this, but can you take this across the whole building and provide that activation?”
Building for people
Spaces are designed to optimize experiences. Now, more than ever, society is looking at how health, both physical and mental, impacts that experience. Ultimately it puts a focus on the human element required to create successful education facilities.
I always say that real estate is not in the brick-and-mortar business, but we're actually in the people business. How do we design for people?
Copied to clipboard